Show up when customers are ready to hire.

Spend with a clear plan

We start with your margins, service capacity, and target jobs. Campaigns are structured around real search intent, irrelevant queries are reviewed, and every important landing page and conversion action is checked before launch.

Google Ads for contractors: structure campaigns around real jobs

A contractor Google Ads account should separate the services whose urgency, job value, and customer questions differ. A roofing repair search, full replacement estimate, and storm-damage enquiry should not all land on a generic page. HVAC repair, maintenance, and replacement can need separate budgets and scheduling rules. Use a dedicated campaign and relevant landing page when the difference affects qualification or measurement.

What our paid-search management work can cover

• Review account access, campaign settings, service areas, conversion actions, search terms, and existing exclusions.
• Map high-intent searches to the services and areas the business can actually serve; identify negative-keyword themes that waste spend.
• Check mobile landing pages, call actions, quote forms, and lead routing before increasing campaign volume.
• Report advertising spend separately from management fees, then follow qualified calls and forms toward estimates and completed jobs where records are available.

How we evaluate cost per lead

A lower CPL is useful only if the leads are genuine, reachable, within the service area, and a fit for the work. Review conversion rate, qualified-lead rate, cost per booked estimate, close rate, sold-job value, and gross profit together. External search-ad benchmarks can provide a starting comparison, but they combine different markets and campaign mixes. Use your account’s own economics to set a target and keep platform spend within the team’s capacity.

Related: model a paid-search budget, read current search-ad benchmark notes, and see how to track a lead through a sold job.

Start with a budget your business can sustain

If you plan to spend $700–$1,100 a month on ads, focus matters. We would first assess one valuable service, a workable territory, and the number of enquiries your team can handle. Spreading that budget across every service and surrounding city can make it difficult to learn which searches produce worthwhile conversations. We discuss advertising spend and our service fee separately, so the full monthly investment is clear before work begins.

The right starting point also depends on the job. A customer needing urgent garage-door repair has a different decision process from someone planning a kitchen remodel. We use that difference to shape the offer, campaign schedule, and page the customer sees. If the available budget cannot support a sensible test in your market, we will explain the constraint and discuss a narrower scope.

Make the ad and the landing page tell the same story

An ad for furnace repair should lead to information about furnace repair: coverage, appointment availability, what the visit involves, and how to request help. Sending that visitor to a broad company homepage adds another decision at the moment they want an answer. Our website design service can address that gap when the existing page needs work.

We check the page on a phone, make sure the phone number and form work, and confirm that a request reaches the right person. This follows Google’s guidance on relevant ads and landing pages: customers should find the offer they clicked for and an easy route to the next step.

What happens after launch?

We review search terms, delivery, spending, and recorded enquiries alongside your feedback. Your office can tell us whether callers are asking for the right work, whether estimates are being booked, and why opportunities are lost. That feedback helps separate a targeting problem from a sales-process problem. More traffic will not fix an unanswered phone or an estimate that never gets sent.

As reliable information accumulates, we can adjust exclusions, service priorities, page content, and the allocation of budget. Each recommendation should explain what changed and what we will look for next. Our lead tracking service supports this connection between advertising activity and completed work.

Keep ownership and responsibilities clear

Before onboarding, agree on who owns the advertising account, who pays the platform, who approves copy, and who handles incoming enquiries. You should know how to access your account and what happens if the engagement ends. Our approach to working together puts those decisions alongside the campaign plan, so you can evaluate the service with the full picture.